Google Shopping Campaigns
Standard Shopping campaigns with structured product groups, optimised bids, and the product segmentation needed to direct budget toward your highest-return SKUs. We manage Shopping campaigns actively, not set-and-forget.
More Sales. Better ROAS. Smarter Shopping Ads.
From Google Shopping ads and Performance Max to product feed optimisation and ecommerce ad strategy, we build and manage campaigns that put your products in front of buyers ready to purchase and maximise the return on every rand you spend.
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4:1
average ROAS on Google Shopping, with top stores reaching 8:1 to 12:1.
40-55%
lower cost per click on Shopping ads than on Search ads.
600-1,000%
ROAS routinely delivered by remarketing to high-intent returning visitors.
What Poorly Managed Shopping Ads Are Costing Your Store
Google Shopping is one of the most powerful channels for ecommerce revenue, but it’s also one of the easiest to get wrong. Here’s what that looks like when it’s not managed properly.
Low ROAS that can’t justify the spend
Shopping campaigns running with no meaningful product segmentation or bid strategy, generating revenue that barely covers the cost.
Unoptimised product feeds
Poor product titles, missing attributes, and incorrect categorisation limit your products' eligibility and visibility in shopping results.
Wasted spend on low-margin products
No product-level bidding strategy means your best budgets are often going to your lowest-return SKUs.
Performance Max running unchecked
Google’s automated campaign type can work well, but without proper asset groups, signals, and exclusions, it spends broadly and often inefficiently.
No visibility into which products are profitable
Product-level performance data isn’t being used to guide bidding, budget, and feed optimisation decisions.
Falling behind competitors in shopping results
Stronger product feeds, better bids, and more optimised campaigns from competitors push your listings further down the page.
Tell us about your project.
Let’s Make Awesome Things, Together.
Ecommerce & Shopping Ad Services. Built for ROAS
We manage the full stack of ecommerce advertising from product feed optimisation and campaign strategy to Performance Max, remarketing, and dynamic ads, with profitability at the centre of every decision.
Performance Max Campaigns
Google’s newest and most automated campaign type, managed with the right guardrails. We configure Performance Max with well-structured asset groups, audience signals, negative keyword lists, and the brand safety measures needed to make automation work for you.
Product Feed Optimisation
Your product feed is the foundation of your Shopping performance. We audit and optimise your Google Merchant Center feed, titles, descriptions, attributes, categorisation, GTIN data, and images, to maximise product eligibility, impression share, and click-through rates.
Dynamic Remarketing
Bring back shoppers who viewed products or abandoned their cart with highly personalised dynamic ads showing the exact products they browsed. We configure and manage dynamic remarketing across Google Display and Shopping.
Ecommerce Ad Strategy & Reporting
Product-level ROAS analysis, bid strategy reviews, and performance reporting that connects your ad spend to real business outcomes, margin, revenue, and profitability, not just platform metrics.
Tell us about your project.
Let’s Make Awesome Things, Together.
Tell us about your project.
Let’s Make Awesome Things, Together.
Ecommerce Advertising Managed for Profit. Not Just Revenue
High ROAS on paper means nothing if you’re spending heavily on low-margin products. We manage ecommerce ads with your actual profitability in mind.
Product-level bid strategy
Budget directed toward the SKUs and categories that generate the highest margins and best ROAS.
Feed-first approach
We treat your product feed as a strategic asset, not an afterthought; optimised feeds drive better visibility, better eligibility, and better clicks.
Performance Max with proper guardrails
Automated campaigns configured with the signals, exclusions, and asset quality that make automation perform rather than just spend.
Dynamic remarketing that converts
Highly personalised ads that bring back high-intent visitors with exactly the products they were considering.
Full-funnel ecommerce strategy
Shopping, Display, Search, and YouTube working together to capture demand at every stage of the purchase journey.
20% average improvement in ROAS
Clients who work with us on their ecommerce advertising consistently see meaningful improvements in return on ad spend.
We Understand Ecommerce Advertising. Because We Manage It at Scale.
From fashion and FMCG to electronics and home goods, we’ve managed Google Shopping and ecommerce ad campaigns across every category, and we know what drives profitable results.
20% Average Improvement in ROAS
Ecommerce brands that work with us consistently see meaningful improvements in return on ad spend, through better feed quality, smarter bidding, and more strategic campaign architecture.
Certified Google Partner
Our Google Partner status reflects our expertise in the Google Ads ecosystem, including Shopping, Performance Max, and the Merchant Center optimisation that underpins strong ecommerce advertising performance.
How We Improve Your Shopping Ads Performance
A structured process, from feed audit to campaign optimisation, that starts improving your ROAS quickly.
Shopping Ads Audit & Strategy
We audit your Google Merchant Center feed, existing Shopping campaigns, and Performance Max setup. We identify the structural, feed, and bidding issues holding performance back, and map out exactly what we’ll do to fix them.
Feed Optimisation, Campaign Restructure & Launch
We optimise your product feed, restructure your campaigns with proper product segmentation and bid strategy, and set up or refine your Performance Max campaigns with the right guardrails and signals.
Optimise, Report & Scale
We actively manage your campaigns, adjusting bids, refining product groups, refreshing assets, and reporting on product-level performance. As ROAS improves, we scale investment in the highest-return areas of your catalogue.
Tell us about your project.
Let’s Make Awesome Things, Together.
Google Shopping is one of the highest-intent advertising channels available to ecommerce businesses, but only when it’s managed properly.
Here’s why feed quality and campaign structure are the biggest determinants of Shopping performance.
When a shopper types a product query into Google, Shopping ads are often the first thing they see. These aren’t people browsing passively, they’re buyers with specific intent. The question is whether your products show up, in what position, and with the information needed to earn the click.
Your product feed is what determines the answer. Feed titles, attributes, and categorisation determine whether your products are eligible for relevant queries. Your campaign structure and bid strategy determine how aggressively you compete for those queries and how efficiently you allocate budget across your catalogue. Get these two things right, and Google Shopping becomes one of your highest-return marketing channels.
We manage ecommerce advertising with product-level strategy at the centre. We optimise feeds to maximise eligibility and click-through. We structure campaigns to direct budget toward high-ROAS products. We manage Performance Max with the guardrails that make automation efficient rather than wasteful. And we report on the metrics that matter. ROAS, revenue, and profitability, so you always know exactly what your shopping investment is returning.
Ready to Maximise the Return on Your Shopping Ad Spend?
Let’s audit your product feed and campaign setup, and build a strategy to drive more revenue with better ROAS.
Tell us about your project.
Let’s Make Awesome Things, Together.
