Media Relations
We build and manage relationships with journalists, editors and producers in your industry, pitch the stories they want, and handle requests so you are ready when the media calls.
PR That Gets Your Brand Talked About. For the Right Reasons.
We help South African businesses earn coverage in the publications, podcasts and platforms their customers trust. From press releases and media relations to thought leadership and reputation management, we turn your news and expertise into stories worth publishing.
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54%
of PR professionals rank brand building and awareness as a top priority.
23%
of PR professionals say journalists receive too many AI-generated pitches, so the stories that stand out are the ones built on real news.
~60%
of earned media articles include a backlink to the brand or source, so good coverage also builds search authority.
What Staying Out of the News Is Costing You
If journalists, customers and search engines never hear your story, they hear your competitors' instead. Silence is not neutral. It hands the conversation to someone else.
Competitors own the conversation
When your competitors are quoted in the media and you are not, they become the default experts in your industry.
News that goes nowhere
Launches, milestones and wins that never reach the media are opportunities to build credibility that simply disappear.
No plan when something goes wrong
Without a crisis communication plan, a bad review, complaint or news story can spread faster than you can respond.
Expertise nobody sees
Your leadership team knows the industry inside out, but without a platform, that knowledge never builds your reputation.
Weak trust signals online
Prospects search your name before they buy. Little or no credible coverage makes you harder to trust.
Coverage that does not help search
Mentions without links, or in the wrong publications, add little to your search visibility or your authority.
Tell us about your project.
Let’s Make Awesome Things, Together.
Public Relations Services That Build Reputation and Reach
We plan and run PR that earns attention from the media your audience trusts, and makes sure every piece of coverage also supports your wider marketing.
Press Releases & Distribution
Clear, newsworthy press releases written to a journalist's standard and sent to a targeted media list, not a blanket distribution that nobody reads.
Thought Leadership
We position your leaders as go-to experts through bylined articles, expert comment, opinion pieces, podcasts and speaking opportunities.
Reputation & Crisis Communication
We monitor what is being said about your brand, prepare holding statements and response plans, and guide you through difficult moments with clear, calm communication.
Launch & Campaign PR
Campaigns built around a launch, event or announcement, combining media outreach with social, content and paid support to maximise reach.
PR Measurement & Reporting
We track coverage, reach, share of voice, backlinks and referral traffic, and report on what each story achieved for your business.
Tell us about your project.
Let’s Make Awesome Things, Together.
Tell us about your project.
Let’s Make Awesome Things, Together.
PR That Builds Trust and Search Visibility at the Same Time
Most PR stops at the headline. Ours is built to keep working, because every story is planned to support your reputation, your search rankings and your sales conversations.
Stories journalists want
We find the angle in your news and expertise that makes it worth covering, instead of sending out announcements nobody asked for.
Targeted media lists
We pitch the publications, podcasts and platforms your customers actually read, watch and listen to.
Coverage that supports SEO
We aim for links and brand mentions on authoritative sites, so your PR also strengthens your search visibility.
Integrated with your marketing
PR, content, social and search working together, so each story is shared, repurposed and amplified.
Prepared for the difficult days
Clear processes and response plans, so a problem never turns into a crisis.
Honest reporting
Clear reporting on coverage, reach and results, with no inflated vanity numbers.
We Know What Makes a Story Worth Covering
Good PR is not about sending more press releases. It is about knowing what the media needs, and giving them a story that also works for your business.
PR Built Into Your Digital Marketing
Because we also run SEO, content and social media, your coverage is planned to support search visibility, website traffic and lead generation, not just a clipping file.
Experience Across South African Industries
We have worked with businesses in financial services, manufacturing, professional services, retail and technology since 2006, so we understand how different audiences and media outlets think.
How We Build Your PR Programme
A clear, three-step approach that turns your news and expertise into lasting coverage.
Discover Your Story
We learn your business, goals and audience, audit your current coverage and reputation, and identify the stories, spokespeople and media that will make the biggest difference.
Pitch, Publish & Respond
We write the releases and articles, pitch the right journalists, prepare your spokespeople, and manage media requests as the coverage comes in.
Measure & Grow
We report on coverage, reach, links and referral traffic, and use what we learn to plan the next stories and build momentum.
Tell us about your project.
Let’s Make Awesome Things, Together.
People trust what others say about you more than what you say about yourself.
That is why earned coverage still carries more weight than any advert.
An article in a respected publication, a quote from your managing director in a news story, or an interview on an industry podcast tells your audience something advertising cannot: that someone independent thinks your business is worth paying attention to.
That trust builds over time. Each story makes the next one easier to land, strengthens how people see your brand when they search for you, and gives your sales team credible proof to share with prospects.
We help businesses at every stage build that reputation. Whether you are launching something new, positioning your leaders as experts, or protecting a reputation you have spent years building, we bring the media relationships, writing and planning to get your story told well.
Ready to Get Your Business Talked About?
Let’s plan PR that earns credible coverage, builds your reputation and supports your wider marketing.
Tell us about your project.
Let’s Make Awesome Things, Together.
