AI search engines like ChatGPT, Google’s AI Overviews, Perplexity, and Bing Copilot are changing how people find information. Through generative engine optimization (GEO), we help your business get cited, recommended, and trusted by the AI engines your audience is increasingly turning to.
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45Bn
monthly sessions on AI search tools, about 56% of global search volume.
37%
of users now start searches with an AI tool instead of a search engine.
69%
of Google searches end without a click to any website.
Traditional SEO is no longer enough. If your content isn’t structured and optimised for AI-generated responses, your competitors are being cited in the answers your customers are reading while you’re not.
When potential customers ask ChatGPT, Perplexity, or Google’s AI Overviews about your industry, competitors are cited and you’re not.
Users get answers without clicking through to websites. Brands not optimised for AI lose out on this growing share of attention.
Keyword rankings and backlinks still matter, but AI engines use different signals to decide what to cite and recommend.
Your team focuses on Google Search while your audience increasingly turns to AI assistants for discovery and research.
Even excellent content may not be cited by AI engines if it’s not structured the way these systems are trained to understand and trust.
Brands investing in AISO now are building a citation and recommendation advantage that compounds as AI search adoption grows.
Let’s Make Awesome Things, Together.
We help your brand earn citations, recommendations, and visibility in AI-generated search responses across every major AI search platform.
We assess how your brand and content currently appear (or don’t appear) in responses from ChatGPT, Google AI Overviews, Perplexity, Bing Copilot, and other AI search tools. We identify the gaps and develop a clear action plan.
We develop and create content that’s structured, written, and formatted to be understood, trusted, and cited by large language models and AI search engines. This includes topical authority building, entity optimisation, and structured data implementation.
Schema markup, structured data, entity signals, and technical optimisation that helps AI systems understand who you are, what you do, and why you’re authoritative in your domain.
Ongoing monitoring of how your brand is being cited and represented across major AI search platforms. Reporting that tracks your AI visibility over time so you can measure the impact of your AISO investment.
AI search and traditional search are not separate strategies; they’re deeply connected. We build integrated programmes that optimise your visibility in both Google’s traditional results and its AI-generated responses, alongside other AI search platforms.
Let’s Make Awesome Things, Together.
Let’s Make Awesome Things, Together.
The brands investing in AI search optimisation today are establishing the authority and citation signals that will define visibility in this channel for years to come.
Most businesses haven’t started optimising for AI search yet. Early investment builds an advantage that’s hard to close.
AISO amplifies and extends your current SEO investment rather than replacing it.
Optimised content performs better in Google’s traditional results and earns AI citations.
We establish and reinforce your brand as a trusted, authoritative entity in your domain across the platforms that matter.
We track and report on AI citations, brand mentions in AI responses, and visibility trends across platforms.
Clients investing in AISO with us see meaningful improvements in how frequently their brand is cited in AI-generated responses.
AI search is new territory for every business. Our job is to cut through the noise, understand what actually drives results, and build strategies that deliver real visibility improvements.
Clients who invest in our AISO programmes see a measurable increase in how frequently their brand, content, and expertise are cited in responses from major AI search engines.
Our Google Partner status reflects deep expertise across Google’s platform, including Google’s AI Overviews, SGE, and AI-driven features in Search. We stay at the forefront so our clients don’t fall behind.
A structured approach that starts with understanding where you currently stand and builds your AI visibility from there.
We evaluate your current AI search visibility, identify where competitors are cited over you, and map out the specific content and technical opportunities that will improve your presence in AI-generated responses.
We develop and implement your AISO strategy. This includes optimising existing content, creating new AI-ready content assets, and implementing the technical signals that AI engines use to determine authority and trustworthiness.
We track your AI citation rates, monitor how your brand is represented in AI responses, and continuously refine your strategy as AI search platforms evolve. You always know where you stand.
Let’s Make Awesome Things, Together.
Here’s why AI search optimisation is the next frontier of digital visibility.
Search behaviour is changing faster than most businesses realise. A growing share of queries that would once have gone to a Google search now go to AI assistants. Those AI engines don’t just provide links; they provide answers. They cite specific sources and recommend specific brands. If your brand isn’t one of them, you’re missing the conversation entirely.
AI Search Optimisation (AISO) ensures that when large language models and AI search engines generate responses about your industry, products, or services, your brand is present, cited, and trusted. This requires different signals than traditional SEO: entity authority, structured content, topical depth, and citation credibility. It also amplifies the SEO work you’re already doing.
We help businesses understand where they currently stand in AI search, identify the gap between their AI visibility and their competitors', and implement strategies that close that gap. Whether you’re starting from scratch or extending an existing SEO programme, we bring the expertise to make your brand part of the AI-generated answers your audience is reading.
Let’s audit your current AI visibility and build a strategy to make your brand the one that gets cited, recommended, and trusted.
Let’s Make Awesome Things, Together.
