PG Group Case Study The The PG Group wanted to dominate the automotive and building glass installation industry. The The South African glass manufacturing and installation industry has a limited number of competitors. Old ways of finding fitment centres like yellow pages are outmoded. A coordinated digital campaign, for PG Group companies (PG Glass, PG […]
The Banking Association South Africa The Challenge The Banking Association wanted to create a cleaner voice for the banking industry and provide more support its member banks. The Strategy Despite The Banking Association representing the interests for the banks and the banking sector, the Banks prefer to take the lead on most issue in the
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SADC Banking Association Case Study The Challenge SADC Banking Association have multiple purpose-built platform that users from around the globe access. These platforms cater for different audiences and provide a variety of functionality for different aspects of the organisation operation. Over time these fragmented workspaces have grown and become difficult to manage, which have led
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Nampak Bevcan CAN DO!Case Study TheChallenge Nampak Bevcan wanted a creative way to capture and engage with their audience to promote their brand. TheStrategy Consumers are price conscious and will always look for value. When consuming beverages, you have two options:Glass or CANS. CANs are Fun, Fresh, Safe, Strong and Recyclable! We created a social
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Introduction: The High Stakes of SEO and Why Mistakes Matter In today’s competitive digital world, a strong SEO strategy is essential for online success and growth. However, the path to high rankings is fraught with peril. A single misstep in your SEO efforts can trigger a cascade of negative consequences, leading to plummeting traffic, lost
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A sitemap is a resource for your site that helps users navigate your website and easily find the information they are looking for, or shares metadata to Google and other search engines. This will make it easier for your content to be promoted through the search results. In this post, we will consider what sitemaps
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Link Building Basics: The Importance Of Link Diversity Building a solid network of inbound links should be a key component of any website’s SEO strategy. Inbound links, sometimes called backlinks, serve as an indicator of your site’s popularity and authority. Many search engines, including Google, assign a lot of weight to backlinks when determining search
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Navigating the Evolving Landscape of Search In today’s digitally saturated world, visibility is paramount. When people seek information, solutions, or products, their first port of call is almost invariably a search engine. Understanding how these powerful tools operate and how to effectively surface within their results is the core of Search Engine Optimisation (SEO). This
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