Pierre Nel

The growth of digital media has seen more and more people choosing to go online for their interactions with businesses and their products. This represents a dramatic shift from a traditional media dominated world when the concept of the 4Ps was first introduced in the marketing world.

A lot has changed since this framework has seen the light of day six decades ago. People have switched their buying patterns and the 4Ps of marketing have suffered changes as well. So, what are the 4Ps and how do they apply to digital marketing? This is what we are here to find out.

Why Display Advertising Is Important for Your Brand Table of Contents Add a header to begin generating the table of contents In recent years, advertising has become more and more digital. Because of the diversity, not everyone is familiar with the various forms of digital ads. Google Ads have formats such as Search Ads, Video

How to Grow Your Company With Local SEO Strategies Table of Contents Add a header to begin generating the table of contents Search has emerged as an important element of customer acquisition and sales for both B2B and B2C companies. If you start a local business without an SEO strategy, you’ll not only be leaving

The Ultimate Guide to Create Content That Converts Table of Contents Add a header to begin generating the table of contents In today’s world, content is king. If you want to be successful in your business, you need to create content that converts. But how do you know what content will work best for your

The Importance of Video Marketing in Your Strategy Table of Contents Add a header to begin generating the table of contents If content is king, video content is the emperor. Recently, video was declared the number 1 form of media employed in content strategy, surpassing blogs and infographics. The potential videos shouldn’t be neglected, as

Your website is the foundation of your online presence, online marketing, and online revenue. So, it must be top-notch if you want to enjoy excellent ROI. Of course, your website is even more critical if you have no brick-and-mortar stores. Sometimes, your company website is the only medium that drives your business to prospects and sales.

Why Are Reporting Tools So Important for Your Business Table of Contents Add a header to begin generating the table of contents Data! The heart of digital marketing. Until recently, data was hard to come by and often incomplete. Now, we have a different problem, data overload. Business owners don’t know how to utilise the

Local SEO is a crucial part of SEO or search engine optimisation for smaller companies that work on a regional, as opposed to a national level. While national SEO concentrates more on ranking in searches across the country, local SEO emphasises appearing on SERPs in a specific location. This approach is based on marketing your brand, products, and services to local leads and prospects.