Local SEO Services
For Your Business

Get More Calls | Get More Visits | Get More Business

If your business serves a local area, you should invest in local SEO. Local SEO is, simply, search engine optimisation that includes a local element. It’s the difference between ‘SEO services’ and ‘SEO services Cape Town‘.

Small businesses, in particular, can really benefit from local search optimisation. It is a way to stand out from the crowd in search engine results, and to let your customers know that you are in their area. It can help whether customers are searching for you by name or by what you do. Research has even shown that as many as 70% of all searches include a location term.

Google’s recent algorithm put a major emphasis on local SEO services for your business.

If you need your small business to be found on Google, a local SEO service is just what the doctor ordered.

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Helps Local Customers Find You

60% of customers in South Africa start their research with Google Maps i.e. "pizza near me" or "Pizza in Johannesburg" and visit businesses with a 10km radius. If you don't appear on Google maps, they might not find your business at all. We can help!

Reaches Customers Who Are Ready to Buy

Local SEO helps put your business in front of customers who are actively looking for a business like yours. Because of the proximity customers are more likely to visit your business and make a purchase or enquiry.

Delivers More Qualified Search Traffic

Local search ensures that those who are interested in your services or products see your ads/website pages. Search engine listings particularly on mobile are highlighting localised businesses based on your proximity and search intent.

Builds Trust and Credibility with Customers

Customers trust businesses more when they appear in the local listings on Google Maps, Apple maps or Bing because it indicates that these businesses have taken steps to build their online reputation.

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Website Localisation

It is important for a website to represent the location of your business. Merging your website with local seo is an effective way to address the needs of inbound perspective clients.

We help your website become visible in searches with local search terms, ensuring that key information such as the address and contact details are properly displayed.

Optimising your website ensures that Google recognises your location on google maps, connecting you with the people who matter: your customers.

Google My Business Optimisation

Bring your local business to the online forefront with our Google My Business services.

With Ever's local SEO expertise, we use Google My Business to build your brand’s online consistency and visibility. We know how to create the perfect first impression on a search, as well as ensuring your contact details, reviews and posts can easily be crawled by Google. We know how to properly read the tool’s insights to ensure your business reacts to the changing online market in a way that makes sense.

Optimising for Google My Business puts you in the front of the queue in this lucrative arms race, so don’t skimp out on it. Google My Business isn’t a static entity, it’s constantly evolving. What was previously simple business information has matured into a hub of useful knowledge, from menus, to allergy information, to blog posts. Keeping this managed and well-optimised pays volumes in SERPs rankings while also helping your users experience.

Citation Building

Citation links are mentions of your business on other websites. For example, your business being listed in the yellow pages counts as a citation. The same goes for a blog post or online newspaper article that has an offer from your business.

Citations are to local businesses what backlinks are for websites: a signal to search engines that they can trust your company. Citation building is crucial for small businesses that want to be found in local searches, as search engines will use the information they find in your citations and display them to people searching for what you do.

High Quality Links

Local search engine optimisation involves building up local links. Just like word-of-mouth, you want people linking to and talking about your website online. As a local SEO agency, our SEO services can help find avenues and opportunities for local links, prioritising quality over quantity.

Our nationwide contacts can help drive local links anywhere, helping to fortify any domain. We only offer transparent links, while creating and augmenting content that will make you popular locally, both in organic searches and links.

Manage Reviews

Monitoring and responding to reviews is a must. As a local business, you need to be proactive about acknowledging all reviews- not just the ones posted on your company website.

As a local business, you need proactively monitor and respond to reviews whether they are positive, negative or neutral regardless of the source. Show your customers that you care about their feedback and how you can improve. We will manage your reviews in GBM, so you can focus on managing your business.

Tracking and Reporting

When you need help planning, implementing or measuring the success of your local SEO campaigns, our agency is here to support you. We'll help you claim your business on Google, and we can optimise both your website and your Google My Business listing.

Local SEO Services For Your Business