---
title: PG Glass
url: https://ever.co.za/pg-glass/
date: 2017-12-29T10:56:55+00:00
modified: 2026-09-25T20:34:52+00:00
lang: en_US
---

![Responsive web design icon showing a desktop screen, tablet and phone](https://ever.co.za/wp-content/uploads/2017/12/Responsive-Web-Design.png)

# PG Group Case Study

### The

The PG Group wanted to dominate the automotive and building glass installation industry.

### The

The South African glass manufacturing and installation industry has a limited number of competitors.

Old ways of finding fitment centres like yellow pages are outmoded.

A coordinated digital campaign, for PG Group companies (PG Glass, PG Building Glass (formally Glass South Africa), Shatterprufe and Llumar), to claim real estate on AdWords and search results.

### Our Services

- [Website Design](/web-design-development/)
- [Adwords](/pay-per-click/)
- [Facebook Advertising](/social-media-management/)

### The

In 2013, we built 4 new websites around the brand concepts – quick, simple and quality. Each website focuses on a different area, but work together. The websites are easy to use with simple design, native lead tracking systems and geo-locate to find fitment centres.

In 2015, we started a remarketing campaign for PG Glass based on user behaviour. Paid traffic increased by 160% at a cost per lead under R10.

In October 2015, we launched a Facebook promotion campaign to drive users to PG Glass fitment centres. We reached over 159000 people and got 7562 user clicks.

[![PG Glass website homepage with the Building Glass replacement and fitment banner](https://ever.co.za/wp-content/uploads/2017/12/pgglass-home.jpg)](https://ever.co.za/wp-content/uploads/2017/12/pgglass-home.jpg)

[![PG Glass website homepage, responsive layout](https://ever.co.za/wp-content/uploads/2017/12/pgglass.jpg)](https://ever.co.za/wp-content/uploads/2017/12/pgglass.jpg)

[![PG Glass website fitment centre map of Southern Africa](https://ever.co.za/wp-content/uploads/2017/12/pgglassfitment.jpg)](https://ever.co.za/wp-content/uploads/2017/12/pgglassfitment.jpg)

[![PG Building Glass website product listing for energy efficiency solutions](https://ever.co.za/wp-content/uploads/2017/12/pgbuildingglassproducts.jpg)](https://ever.co.za/wp-content/uploads/2017/12/pgbuildingglassproducts.jpg)

[![PG Building Glass website product detail page](https://ever.co.za/wp-content/uploads/2017/12/pgbuildingglassproduct.jpg)](https://ever.co.za/wp-content/uploads/2017/12/pgbuildingglassproduct.jpg)

[![PG Building Glass website installer finder with a map of South Africa](https://ever.co.za/wp-content/uploads/2017/12/pgbuildingglassproductsmap.jpg)](https://ever.co.za/wp-content/uploads/2017/12/pgbuildingglassproductsmap.jpg)

### Keep Exploring

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![Pat Adams](https://ever.co.za/wp-content/uploads/2017/12/sadc-brand.jpg)
Pat AdamsManager: Communications & Training

### Let’s make awesome things, together.

#### Tell us about your project.

[get a quote](/contact-consultant/)