SEO: Search Engine Optimization

All businesses need an online presence to be successful in today’s digital economy. For a website to be effective it must be highly visible, it must be relevant and user-friendly and must guide visitors through conversion paths. Even if you have exceptional web design, you still need search engine optimization to ensure search engines index and rank your site. Online marketing strategies have been forever changed by the evolution of search engines which now direct the majority of traffic on the Internet. Investment in SEO marketing including SEO and PPC has become one of the fundamentals for long-term online success.

SEO = Increased Online Presence

SEO = Increased Online Traffic

SEO = Increased Online Conversions

Contact an Internet marketing consultant with proven SEO experience.

How SEO works

(SEO) Search engine optimization is an ongoing process and is the foundation of a long-term search engine marketing strategy. Successful SEO combines website quality, relevance, unique content and popularity. An experienced search engine optimization company should contribute to the natural evolution of a well-engineered website. High performance SEO services blend the technical aspect ( on-page SEO ) and the popularity aspect ( off-page SEO ) in a balanced and natural manner. SEO can be tricky and most search engines have adopted a ZERO tolerance attitude to over optimization, in other words spamming. Consider a search engine as an algorithm or fundamentally, a mathematical equation. You will be punished for over optimization, intentional or not. As a successful SEO company, EVER always adheres to the code of conduct and stays up-to-date with the latest criteria changes and trends to our clients benefit.

Contact an Internet marketing consultant for proven SEO services that work.

Why is SEO important?

Approximately 85% (depending on the country) of Internet traffic is referred by the top 3 search engines, namely Google, Yahoo & Bing. The top 10 listings or first page of results receive about 75% of those visitors, declining to less than 5% from 20 – 30 or page three. This alone is overwhelming evidence to support the necessity of SEO services. An integrated balanced strategy is needed utilising SEO for long-term search rankings and PPC for immediate market penetration. As an SEO company, EVER can help:

Increase online presence
Increase traffic
Increase the quality of visitors
Convert visitors to customers
Accelerate ROI

For result driven SEO services contact an Internet marketing consultant.

Our SEO Services

In order to obtain good organic search engine ranking, an SEO company will employ various techniques. These SEO services are designed to improve search engine rankings for keywords and phrases that are relevant to your business. By offering and combining a broad spectrum of services we cover the most important aspects of SEO:

• Web design: building website architecture based on the principles of SEO as a foundation.

• SEO copywriting: creating unique, goal orientate website copy, which guides visitors to action.

• Link Building - Virtual PR: focusing on both the number of inbound links from high quality sources and subtle variations of key phrases for anchor text.

• Business directory and search engine submissions: promote visibility of content across the Internet and ensure that all the major search engines index the website.

• Online marketing video strategies: used to harness the anticipated growth of online video content.

• Article writing: quality articles are syndicated in order to increase business credibility and also plays an important part in link strategy.

• Social media profile strategy: social media has eclipsed search engines with next to real-time indexing. Networking though social media sites have become essential to developing and maintaining customer relationships.

• SEO reporting: One of the most important aspects of SEO strategy is monitoring performance. In this way we can balance various aspects of SEO for better results. Monthly SEO reports are a standard feature of our SEO contracts.