Category Archives: Blog

FOUR SEO TACTICS TO AVOID AT ALL COSTS

Research and planning are essential when developing your website's SEO strategy. Best practices in the SEO community are always changing, and tricks that used to get you bumped to the top of the search results may be more likely to earn you a Google penalty today. Let's take a look at some misguided SEO tactics…
Read more

WEBSITE DESIGN – ADDING SITEMAPS FOR CRAWLERS AND VISITORS

With the Internet becoming such a highly competitive arena, it is vital that you design your website to succeed. While most website designers understand that websites should contain useful content that is well laid out, an often overlooked element is the Sitemap. The term "Sitemap" can actually refer to two different design elements, both of…
Read more

LINK BUILDING BASICS: THE IMPORTANCE OF LINK DIVERSITY

Building a solid network of inbound links should be a key component of any website's SEO strategy. Inbound links, sometimes called backlinks, serve as an indicator of your site's popularity and authority. Many search engines, including Google, assign a lot of weight to backlinks when determining search result rankings: A page with a strong set…
Read more

UNDERSTANDING HOW TO MAKE SEO WORK FOR YOU

If you're wondering what makes websites more popular than others, then you might not have heard of SEO. SEO, which stands for Search Engine Optimization, refers to a strategy of presenting information on a website that makes it easier for search engines to find. No special technical skills are required, and there is no need…
Read more